I recently watched a recording of the first ever televised presidential debate in the 1960 elections between Senator John Kennedy and Vice President Richard Nixon, and I was amazed at how that type of television content has become a defining moment in how Americans decide on their leaders at every general election. It also become clear to me that presidential candidates that embraced and used communication … Continue reading Will Kenyan brands benefit from digital migration?
Audience research has been a long-standing activity in the media and advertising industries. It all began in the 1960s when BBC commissioned the first audience measurement survey, and despite investing in it, the BBC chiefs of the day thought that they didn’t need research because they already knew who was watching what. That was a fallacy, as indeed they quickly realized after the results were … Continue reading The benefits of audience measurement in a growing advertising market