C-suite social media engagement teaches us to make more time for our customers

‘The customer is king’ is a corporate cliche that emphasises the fact that a company’s direction is ultimately determined by its customers. That is why $40 billion was spent on market research globally in 2014 according to ESOMAR (the European Society for Opinion and Market Research). Beyond market research, listening to customers has changed significantly since 2004 at the advent of Web 2.0, which emphasised … Continue reading C-suite social media engagement teaches us to make more time for our customers