Single minded CSR strategies boost company reputations

Henry Kissinger in his book Diplomacy described the development of the US philosophy on foreign affairs in contrast to their European counterparts. While the Europeans believed in a balance of power, where harmony could emerge from a competition of selfish interests, the US thought that foreign policy should reflect the same moral standards as personal ethics. Judging a corporation in the same way that you … Continue reading Single minded CSR strategies boost company reputations

Promoting social causes to the new generation

Last year Caroline Mutoko spoke at a Rotary Conference about engaging the youth in humanitarian service and in her speech she emphasised that ‘what got you here, will not get you there!’ It was a powerful point for any long standing organisation that is looking to the future, and she illustrated that legacy systems tend to resist change and alienate the new generation that has … Continue reading Promoting social causes to the new generation

Strengthen the media sector through better research

The top brands wouldn’t dare advertise without using audience measurement data because when you cross a certain threshold of expenditure you can’t gamble your resources. Last year Ksh. 105 billion worth of advertising on television, radio and newspapers was traded in Kenya using a media currency based on audience research data. Kenya is one of the countries that has a well developed media currency and … Continue reading Strengthen the media sector through better research

Keep an eye on media dynamics to align your marketing resources

Good insight creates a whole new way of thinking; it is generally a disturbance in discourse and while we may have awesome data at our fingertips, not knowing what to do with that data renders it obsolete and ineffective. When speaking to business students they often ask when it is necessary to conduct comprehensive research considering that startups have limited budgets. My response is simple; … Continue reading Keep an eye on media dynamics to align your marketing resources