Interactive advertising is not viral, digital, nor intrusive

The age of interactive advertising is upon us, brought about by technological advancements and progress in neuroscience that has led to the ability for brands to connect with consumers continuously and at relevant moments. However, along with the notable achievements in marketing come useless buzz words that produce misguided objectives and unrealistic ambitions that eventually taint the practice itself. Last week we defined what interactive … Continue reading Interactive advertising is not viral, digital, nor intrusive