How brands can drive road-hogs off the road

Last week I attended a national road-hog festival at the junction of Gitanga Road and James Gichuru Road. The biggest and baddest road-hogs converged to show off their by-law defying antics much to the chagrin of the rest of us who just wanted to get from point A to point B without event. The participants managed to carve out 3 lanes either way on a … Continue reading How brands can drive road-hogs off the road

Kenya Rugby should emulate Wimbledon’s brand building

While watching Andrew Murray make quick work of Milos Raonic during the men’s final of Wimbledon 2016, I was amazed at the tension there was around the room during the tie break. I can only imagine that the intensity was the same across the world while the avid, occasional and sporadic fans watched the climax of the worlds top tennis event. The first Wimbledon tournament … Continue reading Kenya Rugby should emulate Wimbledon’s brand building

Sports & entertainment sectors provide opportunities for entrepreneurs

In Michael Jordan’s heydays he didn’t only bring pride to the City of Chicago, but he also brought money; watching Jordan play for the Chicago Bulls was one of the City’s main attractions. Today he is one of the wealthiest celebrities worth $1.14 billion, and as a self made athlete he set a great example of what a career in sports and entertainment can lead … Continue reading Sports & entertainment sectors provide opportunities for entrepreneurs

The shift from mediocrity to excellence requires a determined effort

The truth that we find inspiration from the go-getters around us is captured in the popular saying ‘You can’t soar like an eagle if you hang out with chickens!’ With the marketing communications sector’s awards season on the horizon, its time to ask ourselves, once again, whether it really matters and if winning awards is all that it is hyped up to be. Last year … Continue reading The shift from mediocrity to excellence requires a determined effort