Africa media research in a globally connected world

We are about the witness unprecedented changes to the advertising and media world. Most people think that it will be a revolution and others believe it will be an evolution, but either way the changes are coming. 40 years ago, experts began to predict the death of the thirty second TV commercial yet it is still significant today, and in hindsight it would have been … Continue reading Africa media research in a globally connected world

A code of practice for online influencers will drive up the numbers

Two weeks ago I watched the Democratic National Convention in the US which was made more entertaining because I was switching between Fox News and MSNBC during the broadcast. Fox News is considered so far to the right that you have to tilt your head ninety degrees while watching to get a balanced view. On the other extreme is MSNBC which leads the pack in … Continue reading A code of practice for online influencers will drive up the numbers

Before you run for office, mine opinion polls for gold

Globally, opinion pollsters are treated as geeks in political circles, and locally it doesn’t help that our most celebrated pollster is represented by an extremely intelligent bespectacled political scientist. Every time survey data is released, politicians with their aggressive manner get on TV and discredit the findings because it doesn’t fit with their view of the world or because they honestly don’t know how the … Continue reading Before you run for office, mine opinion polls for gold

County government incumbents are steps ahead of their competitors

In the last two weeks I’ve listened to a deputy county governor in Kenya and a city manager in the US and was amazed by the contrast in communication activities employed by the two. Wally Bobkiewicz, the City Manager of the City of Evanston in Illinois, USA, spoke at a Rotary Club meeting last week where he answered questions about city administration and the first … Continue reading County government incumbents are steps ahead of their competitors