Image and expectations are critical in the televised presidential debates

The first televised US presidential debate was held in 1960 between vice president Nixon and senator Kennedy. Despite the shortcomings of the black & white broadcast, Kennedy came across as presidential, handsome, knowledgeable and decisive on the tungsten tube television and irregardless of Nixon’s defined debating ability the screen never treated him well as he always came across as nervous and cagey. The debate formats … Continue reading Image and expectations are critical in the televised presidential debates