What government can learn from brand management

Several years ago, we worked on the rebranding of a coffee shop chain that belonged to a shrewd businessman who was more interested in the nuts and bolts of business, rather than the coating or packaging of it. Most of our ideas didn’t see the light of day, and when a competitor launched a café opposite our clients flagship store, with an ultra-modern city-slicker appeal, … Continue reading What government can learn from brand management