Working with brand influencers is not easy and it requires a deliberate strategy to leverage on their ability to engage audiences.
This speech was presented on the 22nd of April 2017 after the election to serve as District Governor Nominee Designate of Rotary District 9212.
An increase in brand building activity is required to make local vehicle manufacturing viable in Kenya.
When it comes to brand choices, family and friends have the biggest influence because they form the most meaningful connections on social networks.
As Kenya hosts the IAAF youth championships in July 2017, there are opportunities to boost the countries image.