Engagement comes from having good content

This year’s edition of the PAMRO All Africa Media Research Conference addresses the theme ‘Content is king, and he is one of us’.

The claim that “content is king” has been making the rounds ever since Bill Gates predicted the role that content would play in the developing internet, back in 1996. And of course such an entrenched idea has attracted plenty of rejoinders and counter claims for the superiority of context, promotion or viewer impressions. Nevertheless, when it comes to media measurement, content’s royal status arguably holds sway.

Read the full column on the Biz Community site →


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s