Use storytelling in social media to engage your voters

Word-of- mouth marketing is changing because it is now not about face-to- face conversations or the spoken word; it is now more about social media posts, videos and photos.

If your brand advertising is meant to generate relevant and positive conversations among your target audience then ensuring that you have content that is shareable on Facebook, Twitter and Snapchat is key.

Keep in mind that the engagement must focus on the customer and fit snugly with his needs and state of mind because chest-thumping and ‘‘we are the best’’ statements don’t give you any mileage in this space.

Read the full column on the Business Daily site →

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  1. […] Source: Use storytelling in social media to engage your voters […]

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