How company used new solutions to open up old market

Electricity is possibly one of the smartest things that humans have discovered, but 4,750 years ago we also had the dumb idea that gout and headaches could be cured by touching electric fish.

It is indeed an old industry with records showing that some of the first power backup generators were used on naval ships during World War II.

They say that you can’t teach old dogs new tricks but when we got a chance to work on a heavy machinery advertising account we decided to look into the new bag of tricks rather than the old one.

Read the full column on the Business Daily site →

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