Presidential debates offer brands chance to reach millions

The first presidential debate of this ‘silly season’ was meant to be broadcast this evening, but it was cancelled last Friday after the two main presidential candidates threatened to skip it.

A presidential debate is nothing without a bit of controversy, and the media owners should have called the candidates’ bluff and went ahead with it.

Not only will everyone with a set of eyes and ears be glued to their TVs and radios on the night, but it is also projected to be the highest rated broadcast.

Read the full column on the Business Daily site →

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