Polls offer TV stations chance to woo viewers

‘You can’t see beyond the choices you haven’t made,” said the Oracle in The Matrix Trilogy. This is what our nation was grappling with as we painstakingly waited for the announcement of the General Election results

As we did so, we were inseparably glued to every broadcasting and connected device in our vicinity. The winner in all this, apart from the triumphant candidates, were TV stations because this was possibly the highest ever combined viewership ratings achieved in our history. So what do you do, as a media owner, when an opportunity like this presents itself?

Read the full column on the Business Daily site →

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