Politicians have now mastered the art of driving engagement

They say that military intelligence is the second oldest profession in history and it has even less morals than the first. For the past weeks we’ve been fed abundant cloak-and-dagger stories involving plots around the bungled elections that can put Hollywood script writers to shame.

Those who come up with this stuff should migrate to one of the movie capitals of the world that pay a fortune for creativity and the ability to spin a yarn that captures hearts and minds.

The advertising industry is left in the dust as political strategists and online Jihadists race past and drive engagement that brands can only dream of.

Read the full column on the Business Daily site →

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