When Rotary and the Global Polio Eradication Initiative partners eradicate polio, not only will we secure our place in history but we will have saved the lives of billions of children. Continue reading The importance of advocacy in eradicating polio
Social networks create unique environments that appeal to specific personality types. Brands that aim to drive engagement must understand the nuances. Continue reading If Facebook was a person, who would she be?
David Ogilvy said “your consumer is not a moron, she is your wife,” to remind us that it is real people we are talking to in our advertising. We can apply the same principles in social media conversations for more impact. Continue reading Social media conversations must be fresh and relevant for impact
The great emperors of the past created systems to develop and sustain vast standing armies and in with the same foresight, companies can grow their customer universe and develop their future workforces. Continue reading Companies can develop future markets and talent through CSR
When Twitter launched 11 years ago it was purely a social network, but over time they have come under pressure to grow it as a media channel. There decision to extend the character limit was met with criticism. Continue reading The comedy of Twitter’s 280 character experiment