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Month: May 2019

Advertising

Line extension into unrelated categories dilutes a brand

Once an emotional connection has been established between a brand and its consumers then line extension can only dilute its meaning in the market. Continue reading Line extension into unrelated categories dilutes a brand

Joe OtinMay 20, 2019April 22, 2019Leave a comment
Advertising

Don’t make the logo bigger, make it more definitive

Some business leaders look at the logo as an extension of their egos and thus making the logo bigger satisfies their vanity. Continue reading Don’t make the logo bigger, make it more definitive

Joe OtinMay 13, 2019July 20, 2019Leave a comment
Rotary, Speeches

Support club growth by articulating your personal experiences

People tend to follow the passion and the feelings that they see in us, which creates an emotional connection that is more powerful than a rational thought process. Continue reading Support club growth by articulating your personal experiences

Joe OtinMay 6, 2019June 30, 201912 Comments
Advertising

The creative output can only be as good as your brief

Getting consistent quality of work from your creative talent is a collective responsibility because you can’t get good work from a bad brief. Continue reading The creative output can only be as good as your brief

Joe OtinMay 6, 2019April 22, 2019Leave a comment

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Joe is the CEO of The Collective, a digital advertising agency, the District Governor 2019-20 of Rotary District 9212, the chairman of the Advertising Standards Board of Kenya, and a board member of WWF-Kenya.

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May 2019
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