While looking at Rotary’s growth and impact, Constantine the Great offers rare inspiration for a modern world.
CEO of The Collective interactive ad agency, Chairman of the Advertising Standards Board of Kenya, President of PAMRO (Pan-African Media Research Organization), and Governor Nominee of District 9212 of Rotary Clubs in Eastern Africa.
Widespread uptake of E-Commerce is possible by implementing the pillars of the Brand Asset Valuator model
Recent history has shown that a healthy trust threshold is critical to the success of E-Commerce, but the infrastructure also has to be ready to seize the day.
In a modern world we judge the organization by the same values that we judge the individual and therefore it’s important to develop a positive brand character for long term success.
NGOs in Africa face several problems but they must build relevance, relationships and reputation if they intend to have long term impact.
Among top advertisers its common to find inconsistent messages across various touchpoints which weakens brand positioning.
When Rotary and the Global Polio Eradication Initiative partners eradicate polio, not only will we secure our place in history but we will have saved the lives of billions of children.
Social networks create unique environments that appeal to specific personality types. Brands that aim to drive engagement must understand the nuances.
David Ogilvy said “your consumer is not a moron, she is your wife,” to remind us that it is real people we are talking to in our advertising. We can apply the same principles in social media conversations for more impact.
The great emperors of the past created systems to develop and sustain vast standing armies and in with the same foresight, companies can grow their customer universe and develop their future workforces.
When Twitter launched 11 years ago it was purely a social network, but over time they have come under pressure to grow it as a media channel. There decision to extend the character limit was met with criticism.
Apple has consistently held showcase events every year to demonstrate their latest innovations and new products. These events, and their tech, have however become predictable.
The country was able to snatch victory from the jaws of defeat when the positive spin around the bungled elections went global.
Political campaigns generate passion through engagement with specific target audiences by addressing their deep seated desire for change.
When it comes to budgets, propaganda gets significantly more resources that fake news, and when you compare the two, the purveyors of fake news are bringing a switch blade to a gun fight.
During Kenya’s 2017 general elections the TV stations had an excellent opportunity to deliver a great product and grow their market share. Planning and preparation were key to making it count.
Marketing moments have been used to sell products and idea for years, and Rotary Moments borrow heavily from them and the concept of storytelling.
The effective weapon that you have against your competitors is single-minded advertising. Al Reis and Jack Trout in their book ‘Positioning: The Battle for your Mind’, talk about how complex the brain is, and how humans simplify information in this, the worlds first supercomputer.
The presidential debates are expected to be the highest rated content this year and the campaign teams are doing their best to manage the expectations of their candidates.
Maintaining positive visibility through advertising and PR, with a recency strategy as a minimum, insures companies against the unexpected when a crisis hits or when blindsided by competitors and new market trends. It also helps to keep stakeholders supportive through the hard times.