Author Archives: Joe Otin
Use storytelling in social media to engage your voters
A cursory glance at politicians’ social media profiles tells a sad story but if they applied storytelling methods they could greatly improve their engagement with voters.
Engagement comes from having good content
The 2017 PAMRO conference is destined for Cape Town and the theme is Content Is King, And He Is One Of Us. PAMRO’s President breaks down what that actually means.
Ads that connect with the masses deliver best results
Ads that generate word-of-mouth recommendations tend to deliver the best ROI because 92% of all consumers confirm that recommendations lead them to buy a product or a service
What Rotarians can teach others on community work
Advertising and communications expert Joe Otin has been elected to be the District Governor for all Rotary clubs in Kenya, Ethiopia, Eritrea and South Sudan for the year 2019/2010. The District Governor Nominee spoke to the Business Daily about his election and plans.
Online advertising can borrow a leaf from radio fragmentation
In the last decade we experience radio audience fragmentation that led to increased engagement and better connections. Online advertising can take a couple of points from this in order to improve the ROI numbers.
How firms can increase impact of CSR projects
When Safaricom and Rotary clubs in Kenya agreed to collaborate to deepen their impact on community projects, the Arthur Page Society’s model of activating corporate character and authentic advocacy came to mind.
Promote recycling rather than ban plastic packaging
Banning polythene packaging doesn’t solve the problem of waste management in the long term. A levy charged to the manufacturers of polythene could instead be invested in public education programs, a behavioral change ad campaign and the development of a recycling infrastructure.
Ignore the many red herrings on your social media time line
Ignore those ‘haters’ that continuously appear on your time line and criticise everything you say or share.
Avoid clichés to strengthen your advertising impact
Clichés have creeped into our advertising creative because clients want campaigns delivered yesterday. Is there anything we can do about this?
Digital advertising growth depends on the increase of experts
The growth of interactive advertising depends on awareness of its impact, vivid demonstrations of success and definitive measurement of the results.
