When selling to the top end of the market it’s important to understand their key motivations and then develop your campaign plan accordingly.
CEO of The Collective interactive ad agency, Chairman of the Advertising Standards Board of Kenya, President of PAMRO (Pan-African Media Research Organization), and Governor Nominee of District 9212 of Rotary Clubs in Eastern Africa.
The holy grail of social media are influencers in WhatsApp that advertisers seek to find and work with to promote their brands.
The definitive art movements of advanced civilisations demonstrate why social media content must be more inspired.
There is insight about storytelling from the life of Miles Davis that must be illustrated on various levels and through different fronts.
We can’t do without advertising research and with the right approach we can make it more available to all.
Dale Carnegie in his book ‘How To Make Friends And Influence People’ indicates that if you want people to really like you then encourage them to talk about themselves.
World beaters keep a short list of goals and CMO may borrow a leaf from their play book and focus on these 3 things this year.
The NTSA has been in the news lately for the wrong reasons. They can turn this around by using technology and gamification.
With more people spending more time on their mobile devices there are opportunities to improve our internal communications.
While looking at Rotary’s growth and impact, Constantine the Great offers rare inspiration for a modern world.
Widespread uptake of E-Commerce is possible by implementing the pillars of the Brand Asset Valuator model
Recent history has shown that a healthy trust threshold is critical to the success of E-Commerce, but the infrastructure also has to be ready to seize the day.
In a modern world we judge the organization by the same values that we judge the individual and therefore it’s important to develop a positive brand character for long term success.
NGOs in Africa face several problems but they must build relevance, relationships and reputation if they intend to have long term impact.
Among top advertisers its common to find inconsistent messages across various touchpoints which weakens brand positioning.
When Rotary and the Global Polio Eradication Initiative partners eradicate polio, not only will we secure our place in history but we will have saved the lives of billions of children.
Social networks create unique environments that appeal to specific personality types. Brands that aim to drive engagement must understand the nuances.
David Ogilvy said “your consumer is not a moron, she is your wife,” to remind us that it is real people we are talking to in our advertising. We can apply the same principles in social media conversations for more impact.
The great emperors of the past created systems to develop and sustain vast standing armies and in with the same foresight, companies can grow their customer universe and develop their future workforces.
When Twitter launched 11 years ago it was purely a social network, but over time they have come under pressure to grow it as a media channel. There decision to extend the character limit was met with criticism.
Apple has consistently held showcase events every year to demonstrate their latest innovations and new products. These events, and their tech, have however become predictable.
The country was able to snatch victory from the jaws of defeat when the positive spin around the bungled elections went global.
Political campaigns generate passion through engagement with specific target audiences by addressing their deep seated desire for change.
When it comes to budgets, propaganda gets significantly more resources that fake news, and when you compare the two, the purveyors of fake news are bringing a switch blade to a gun fight.
During Kenya’s 2017 general elections the TV stations had an excellent opportunity to deliver a great product and grow their market share. Planning and preparation were key to making it count.
Marketing moments have been used to sell products and idea for years, and Rotary Moments borrow heavily from them and the concept of storytelling.
The effective weapon that you have against your competitors is single-minded advertising. Al Reis and Jack Trout in their book ‘Positioning: The Battle for your Mind’, talk about how complex the brain is, and how humans simplify information in this, the worlds first supercomputer.
The presidential debates are expected to be the highest rated content this year and the campaign teams are doing their best to manage the expectations of their candidates.
Maintaining positive visibility through advertising and PR, with a recency strategy as a minimum, insures companies against the unexpected when a crisis hits or when blindsided by competitors and new market trends. It also helps to keep stakeholders supportive through the hard times.
When we won a heavy machinery advertising account, we turned to a bag of new tricks to open up an old market and achieved extraordinary results.
A cursory glance at politicians’ social media profiles tells a sad story but if they applied storytelling methods they could greatly improve their engagement with voters.
The 2017 PAMRO conference is destined for Cape Town and the theme is Content Is King, And He Is One Of Us. PAMRO’s President breaks down what that actually means.
Ads that generate word-of-mouth recommendations tend to deliver the best ROI because 92% of all consumers confirm that recommendations lead them to buy a product or a service
Advertising and communications expert Joe Otin has been elected to be the District Governor for all Rotary clubs in Kenya, Ethiopia, Eritrea and South Sudan for the year 2019/2020. The District Governor Nominee spoke to the Business Daily about his election and plans.
In the last decade we experience radio audience fragmentation that led to increased engagement and better connections. Online advertising can take a couple of points from this in order to improve the ROI numbers.
When Safaricom and Rotary clubs in Kenya agreed to collaborate to deepen their impact on community projects, the Arthur Page Society’s model of activating corporate character and authentic advocacy came to mind.
Banning polythene packaging doesn’t solve the problem of waste management in the long term. A levy charged to the manufacturers of polythene could instead be invested in public education programs, a behavioral change ad campaign and the development of a recycling infrastructure.
Ignore those ‘haters’ that continuously appear on your time line and criticise everything you say or share.
Clichés have creeped into our advertising creative because clients want campaigns delivered yesterday. Is there anything we can do about this?
The growth of interactive advertising depends on awareness of its impact, vivid demonstrations of success and definitive measurement of the results.
This speech was presented on the 22nd of April 2017 after the election to serve as District Governor Nominee Designate of Rotary District 9212.
An increase in brand building activity is required to make local vehicle manufacturing viable in Kenya.
When it comes to brand choices, family and friends have the biggest influence because they form the most meaningful connections on social networks.
As Kenya hosts the IAAF youth championships in July 2017, there are opportunities to boost the countries image.
Local content goes a long way to developing strong engagement among consumers and Habesha Cold Gold captures the hearts and minds of their target audience.
The launch of CBA Loop signifies a leap change in banking sector disruption focused on millennial entrepreneurs.
Getting reliable media data with digital media in mind is the focus of this years PAMRO conference in Cape Town.
This speech was presented to a joint meeting of the Rotary Clubs of Kirinyaga, Embu, Meru, Muranga, Nithi, Nkubu and Nyeri on the 10th of March 2017.
The invention of each media over time delivered new context that required advanced creativity and production techniques to fully take advantage of the opportunities. Snapchat’s IPO symbolizes a new frontier in audience engagement.
A country can be competitively positioned by building upon the unique and hard to replicate attributes.