If the primary value for a hospital’s emergency unit is Speed, and that for a bank is Trust, then what should the core value of an interactive advertising agency be?
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End of polio shows how you can translate belief into action
October 24 is World Polio Day when we celebrate the birthday of the Jonas Salk the inventor of the polio vaccine and reaffirm our commitment to ending polio.
Rotary UN Day meets needs of various market segments
November 10th 2018 was a big day for Africa because Rotary and the UN came together celebrate its youth.
Elevate your game to grow Rotary
Our goals are within our reach, because we have achieved some of them before, and they are also stretch goals that call for innovative thinking.
Segmenting Africa by colonial history
70 percent of the African population is Anglophone, 12 percent Francophone, 10 percent Kiswahili, 10 percent Arabic
Language barriers limiting growth across Africa
In a modern world fully equipped with Google Translate there is no reason not to target a country that has chosen to speak a different European language as a result of their colonial history
The three types of people who attend PAMRO conference
One thing that’s caught my attention is the different reasons why executives attend the PAMRO All Africa Media Research Conferences and especially the three types of people who register for the event
The volunteer mindset that drives global impact
Rotary is the most respected volunteer organisation globally because its members continue to dream big and bring their best to the table
How award winning ads get to see the light of day
It takes a firm and resolute character to bounce between tough clients and a stubborn art department, so grow a backbone and take control of the process
The bad boy image flies in the face of convention
Everybody would like to know how to write the type of thrilling content that pulls the heartstrings of their customers.
