Author Archives

Joe Otin

CEO of The Collective interactive ad agency, Chairman of the Advertising Standards Board of Kenya, President of PAMRO (Pan-African Media Research Organization), and Governor Nominee of District 9212 of Rotary Clubs in Eastern Africa.

Succeeders chose brands that give them control

When selling to the top end of the market it’s important to understand their key motivations and then develop your campaign plan accordingly.

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