Rotary aces performance review in latest report
Rotary Clubs in District 9212 have exceeded expectations and enhanced their capacity to serve vulnerable communities, the report shows
TV and internet ratings to rise with social distancing
The changes in peoples lives due to the pandemic have altered the way that they consume media. Here are some of the winners and losers.
Your past can propel you to future victories
High performing clubs with active past presidents thrive and those without them wallow in the doldrums of despair
3 reasons for taking the game to a higher level
The extent of human endeavor is boundless, and we are only constrained by the limits of our imagination.
In teamwork, adopt the best of the East and West
Remember what Confucius says, “When it is obvious that the goals cannot be reached, don’t adjust the goals, adjust the action steps.”
Being deliberate about leadership transformation
The Oracle in The Matrix says that you can’t see past the choices you haven’t made, and it is indeed difficult to determine how leadership will affect your character
Strong networks benefit both the community and the individual
When we work with others to uplift needy communities we build friendships that last a lifetime
Driving a turnaround in your Rotary club
If we take some lessons from the late Sam Owori we can effect a turnaround, grow our membership and have sustainable impact in the communities that we serve.
Hire customer service agents with emotional intelligence
You’ve got to get your customer service team to think long term and consider the lifetime value of each customer.
Is it possible to motivate overachievers?
Science has proven to us that the human mind is built for challenge and that if a creative and brilliant mind is not stimulated then it soon becomes bored and can easily turn on itself.
Line extension into unrelated categories dilutes a brand
Once an emotional connection has been established between a brand and its consumers then line extension can only dilute its meaning in the market.
Don’t make the logo bigger, make it more definitive
Some business leaders look at the logo as an extension of their egos and thus making the logo bigger satisfies their vanity.
Support club growth by articulating your personal experiences
People tend to follow the passion and the feelings that they see in us, which creates an emotional connection that is more powerful than a rational thought process.
The creative output can only be as good as your brief
Getting consistent quality of work from your creative talent is a collective responsibility because you can’t get good work from a bad brief.
3 ways to better understand your consumers
In my induction into advertising I was instructed to get into people’s minds as a matter of habit
Planning a presidents installation is a metaphor for inspired leadership
Preparations that add dignity and decorum to the proper transfer of authority from one club president to another should be both enjoyable and fulfilling.
