Author Archives: Joe Otin
The 2017 PAMRO conference is destined for Cape Town and the theme is Content Is King, And He Is One Of Us. PAMRO’s President breaks down what that actually means.
Ads that generate word-of-mouth recommendations tend to deliver the best ROI because 92% of all consumers confirm that recommendations lead them to buy a product or a service
Advertising and communications expert Joe Otin has been elected to be the District Governor for all Rotary clubs in Kenya, Ethiopia, Eritrea and South Sudan for the year 2019/2010. The District Governor Nominee spoke to the Business Daily about his election and plans.
When Safaricom and Rotary clubs in Kenya agreed to collaborate to deepen their impact on community projects, the Arthur Page Society’s model of activating corporate character and authentic advocacy came to mind.
Banning polythene packaging doesn’t solve the problem of waste management in the long term. A levy charged to the manufacturers of polythene could instead be invested in public education programs, a behavioral change ad campaign and the development of a recycling infrastructure.
Clichés have creeped into our advertising creative because clients want campaigns delivered yesterday. Is there anything we can do about this?
The growth of interactive advertising depends on awareness of its impact, vivid demonstrations of success and definitive measurement of the results.