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AuthorJoe Otin

CEO of The Collective digital ad agency, Board Member of WWF-Kenya, Chairman of the Advertising Standards Board of Kenya, Rotary International Representative to UN Environment, and Past District Governor of Rotary District 9212 in the Horn of Africa.

Positive corporate culture starts with correct thinking

If the primary value for a hospital’s emergency unit is Speed, and that for a bank is Trust, then what should the core value of an interactive advertising agency be?