Hire customer service agents with emotional intelligence
You’ve got to get your customer service team to think long term and consider the lifetime value of each customer. Continue reading Hire customer service agents with emotional intelligence
Author: Joe Otin
CEO of The Collective digital ad agency, Chairman of the Advertising Standards Board of Kenya, Board Member of WWF-Kenya, District Governor of Rotary District 9212 covering Kenya, Ethiopia, Eritrea & South Sudan, and Rotary International Representative to UN Environment
Is it possible to motivate overachievers?
Science has proven to us that the human mind is built for challenge and that if a creative and brilliant mind is not stimulated then it soon becomes bored and can easily turn on itself. Continue reading Is it possible to motivate overachievers?
Line extension into unrelated categories dilutes a brand
Once an emotional connection has been established between a brand and its consumers then line extension can only dilute its meaning in the market. Continue reading Line extension into unrelated categories dilutes a brand
Don’t make the logo bigger, make it more definitive
Some business leaders look at the logo as an extension of their egos and thus making the logo bigger satisfies their vanity. Continue reading Don’t make the logo bigger, make it more definitive
Support club growth by articulating your personal experiences
People tend to follow the passion and the feelings that they see in us, which creates an emotional connection that is more powerful than a rational thought process. Continue reading Support club growth by articulating your personal experiences
The creative output can only be as good as your brief
Getting consistent quality of work from your creative talent is a collective responsibility because you can’t get good work from a bad brief. Continue reading The creative output can only be as good as your brief
