Science has proven to us that the human mind is built for challenge and that if a creative and brilliant mind is not stimulated then it soon becomes bored and can easily turn on itself. Continue reading Is it possible to motivate overachievers?
Once an emotional connection has been established between a brand and its consumers then line extension can only dilute its meaning in the market. Continue reading Line extension into unrelated categories dilutes a brand
Some business leaders look at the logo as an extension of their egos and thus making the logo bigger satisfies their vanity. Continue reading Don’t make the logo bigger, make it more definitive
People tend to follow the passion and the feelings that they see in us, which creates an emotional connection that is more powerful than a rational thought process. Continue reading Support club growth by articulating your personal experiences
Getting consistent quality of work from your creative talent is a collective responsibility because you can’t get good work from a bad brief. Continue reading The creative output can only be as good as your brief
In my induction into advertising I was instructed to get into people’s minds as a matter of habit Continue reading 3 ways to better understand your consumers
