I’ve worked with many companies that measure the outcomes of marketing activities for measurement’s sake; tick the box and duly report that the exercise is complete. When I was in research, this […]
CEO of The Collective digital ad agency, Board Member of WWF-Kenya, Chairman of the Advertising Standards Board of Kenya, Rotary International Representative to UN Environment, and Past District Governor of Rotary District 9212 in the Horn of Africa.
The common adage that ‘politics is the art of the possible’ reveals the determination, ambition and resourcefulness required to win an election and survive in the game. It also points to the […]
‘The medium is the message’ is to say that the social outcomes of any media result from the new spirit that is introduced into our lives by new technology. This is a […]
“Style is a way to say who you are without having to speak,” said Rachel Zoe, an American fashion designer. Even though we’d would like to achieve the same with our brands, […]
The age of interactive advertising is upon us, brought about by technological advancements and progress in neuroscience that has led to the ability for brands to connect with consumers continuously and at […]
“Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities,” said […]