For most of us, our first experience with audio visual content was on TV, and in my time Voice Of Kenya opened their broadcast at 4pm with a television test signal consisting […]
Online video is the new normal
Joe Otin
CEO of The Collective digital ad agency, Board Member of WWF-Kenya, Chairman of the Advertising Standards Board of Kenya, Rotary International Representative to UN Environment, and Past District Governor of Rotary District 9212 in the Horn of Africa.
Applying traditional media principles to new media
David Ogilvy writes about innovations in direct mail that worked wonders. He describes an initiative for the new Cessna Citation business jet when prospects were surprised to receive live carrier pigeons with […]
New information on micro-moments helps to increase sales
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” This is an 18th century philosophical question relating to observation and reality […]
Single minded CSR strategies boost company reputations
Henry Kissinger in his book Diplomacy described the development of the US philosophy on foreign affairs in contrast to their European counterparts. While the Europeans believed in a balance of power, where […]
Promoting social causes to the new generation
Last year Caroline Mutoko spoke at a Rotary Conference about engaging the youth in humanitarian service and in her speech she emphasised that ‘what got you here, will not get you there!’ […]
Strengthen the media sector through better research
The top brands wouldn’t dare advertise without using audience measurement data because when you cross a certain threshold of expenditure you can’t gamble your resources. Last year Ksh. 105 billion worth of […]
