“Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities,” said Marshall McLuhan as he reflected on the effects … Continue reading This is the age of interactive advertising
For most of us, our first experience with audio visual content was on TV, and in my time Voice Of Kenya opened their broadcast at 4pm with a television test signal consisting of the primary optical colours displayed for half … Continue reading Online video is the new normal
David Ogilvy writes about innovations in direct mail that worked wonders. He describes an initiative for the new Cessna Citation business jet when prospects were surprised to receive live carrier pigeons with an invitation to take a free ride in … Continue reading Applying traditional media principles to new media
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” This is an 18th century philosophical question relating to observation and reality and the argument goes that sound is created … Continue reading New information on micro-moments helps to increase sales
Henry Kissinger in his book Diplomacy described the development of the US philosophy on foreign affairs in contrast to their European counterparts. While the Europeans believed in a balance of power, where harmony could emerge from a competition of selfish … Continue reading Single minded CSR strategies boost company reputations
Last year Caroline Mutoko spoke at a Rotary Conference about engaging the youth in humanitarian service and in her speech she emphasised that ‘what got you here, will not get you there!’ It was a powerful point for any long … Continue reading Promoting social causes to the new generation
Joe Otin 