Good insight creates a whole new way of thinking; it is generally a disturbance in discourse and while we may have awesome data at our fingertips, not knowing what to do with […]
CEO of The Collective digital ad agency, Board Member of WWF-Kenya, Chairman of the Advertising Standards Board of Kenya, Rotary International Representative to UN Environment, and Past District Governor of Rotary District 9212 in the Horn of Africa.
As a judge of the Public Relations Society of Kenya’s excellence awards, I have had the opportunity to review some of the best PR campaigns that have been carried out in the […]
‘May you live in interesting times’ is a phrase that sums up the advertising industry in this age. We believe that there’s never been a better time to work in the industry […]
‘He profits most who serves best’ is a quote from Arthur Sheldon, a Rotarian and Business School owner who lived between 1899 and 1929. The quote, used as the Rotary theme for […]
When the managers of Caltex walked into our offices and started talking about their high value customers, we thought they were talking about people who drive gas guzzling four-wheel-drives and luxury sedans. […]
Brands in Kenya today are engaged less in competition and more in copyitis, pronounced copy-it-is, meaning that they copy each other and don’t attempt to differentiate themselves among their target audiences. The […]