Trump win shows that those who master new media carry the day

Throughout the campaigns President Elect Trump was clearly aware that content is king and used his extensive media experience and shocking rhetoric to dominate every news cycle. In June this year I predicted that this capability would be a major factor come election day, and indeed it was. I also gave a brief run down… Read More Trump win shows that those who master new media carry the day

Competing for audience attention requires significant investments in content

Going off the beaten track is difficult especially when you have ambitious marketing KPIs to meet in business environments that are monitoring your short term achievements as an indication of projected performance. I see many marketing executives throw their hands up in resignation and then walk the straight and narrow, staying squarely within the box… Read More Competing for audience attention requires significant investments in content

It’s hard to uncover insights when you don’t know what questions to ask

I once had to train a mixed group of English and Japanese speakers which was a daunting task even though there was simultaneous translation running throughout the session. It was one of those training sessions where the facilitator gains much more than the participants do because I had the opportunity to observe certain cultural nuances… Read More It’s hard to uncover insights when you don’t know what questions to ask

Local beauty and fashion brands can learn from their global counterparts

The future belongs to local brands! I got a glimpse of this in Zambia where local beverage companies are winning the day in marketshare and revenue through providing products developed for local consumer tastes and being more responsive to their market dynamics. Most people think that big brand are too big to fail even though… Read More Local beauty and fashion brands can learn from their global counterparts