‘The customer is king’ is a corporate cliche that emphasises the fact that a company’s direction is ultimately determined by its customers. That is why $40 billion was spent on market research […]
CEO of The Collective digital ad agency, Board Member of WWF-Kenya, Chairman of the Advertising Standards Board of Kenya, Rotary International Representative to UN Environment, and Past District Governor of Rotary District 9212 in the Horn of Africa.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” said John Wanamaker at the start of the last century. He was a proponent of […]
Diageo is a company that I greatly respect. They are a leading alcoholic beverage company that has an impressive corporate social responsibility element that isn’t spoken about as far as CSR is […]
Before you start on a marketing journey, it is important to know the extent of your trip.
Technology advancement is like a tsunami; once it begins there is nothing that you can do to stop it. I say this because we have watched the transformation from a controlled media […]
I recently watched a recording of the first ever televised presidential debate in the 1960 elections between Senator John Kennedy and Vice President Richard Nixon, and I was amazed at how that type […]