Apply traditional writing rules to social media for true engagement

The critical elements of good writing were drummed into us by our high school English teacher. “Content, style and presentation,” Mr. DeSousa would say over and over again. They are universal and evident in the list of best sellers of the New York Times, in the articles of leading columnists of the global newspapers, and… Read More Apply traditional writing rules to social media for true engagement

Use gamification to create unique and memorable customer experiences

Sports betting globally is valued at a trillion U.S. dollars a year according to Statista. Industry insights also indicate that low income earners form the majority of the gambling public because they are looking for ways out of their struggle and hope to find their fortune through lotteries and games of chance. Money may be… Read More Use gamification to create unique and memorable customer experiences

Image and expectations are critical in the televised presidential debates

The first televised US presidential debate was held in 1960 between vice president Nixon and senator Kennedy. Despite the shortcomings of the black & white broadcast, Kennedy came across as presidential, handsome, knowledgeable and decisive on the tungsten tube television and irregardless of Nixon’s defined debating ability the screen never treated him well as he… Read More Image and expectations are critical in the televised presidential debates

We need more role models in society to drive a positive culture

You can’t build a reputation based on what you intend to do, or what you haven’t done yet. Character is built on achievements you have made, the relationships that you have developed and the public image established from the values that you hold dear. The saying ‘trust trust arrives on foot and departs on horseback’… Read More We need more role models in society to drive a positive culture

Disruptive innovation is creating a new type of middle man

Whatever happened to all the typing bureaus we had around town? Their clients were lawyers, service companies and university students with large amounts of paperwork that were processed in large halls with hundreds of women noisily typing for hours on end. The rise of the personal computer caused the down fall of these companies and… Read More Disruptive innovation is creating a new type of middle man