Audience research has been a long-standing activity in the media and advertising industries. It all began in the 1960s when BBC commissioned the first audience measurement survey, and despite investing in it, […]
CEO of The Collective digital ad agency, Board Member of WWF-Kenya, Chairman of the Advertising Standards Board of Kenya, Rotary International Representative to UN Environment, and Past District Governor of Rotary District 9212 in the Horn of Africa.
It’s that time of the year when Rotary changes leadership around the globe. As you hand over the instruments of authority to the next leader there is a prefect opportunity to reflect, […]
“CEO training for free!” That is how my mentor described the role of club president in a Rotary club. I had been selected to be the president of the Rotary Club of […]
If you took time to think about what you really enjoy about your Rotary club, what are the 3 things that keep you coming back. Could it be supporting each other through hard […]
This paper was presented by Joe Otin, Media Research & Monitoring Director, Synovate Pan-Africa, at the 2011 PAMRO Conference on August 24th 2011 held in Dakar, Senegal. Media research organizations in Africa […]