If we take some lessons from the late Sam Owori we can effect a turnaround, grow our membership and have sustainable impact in the communities that we serve.
CEO of The Collective digital ad agency, Board Member of WWF-Kenya, Chairman of the Advertising Standards Board of Kenya, Rotary International Representative to UN Environment, and Past District Governor of Rotary District 9212 in the Horn of Africa.
You’ve got to get your customer service team to think long term and consider the lifetime value of each customer.
Science has proven to us that the human mind is built for challenge and that if a creative and brilliant mind is not stimulated then it soon becomes bored and can easily turn on itself.
Once an emotional connection has been established between a brand and its consumers then line extension can only dilute its meaning in the market.
Some business leaders look at the logo as an extension of their egos and thus making the logo bigger satisfies their vanity.
People tend to follow the passion and the feelings that they see in us, which creates an emotional connection that is more powerful than a rational thought process.