Getting consistent quality of work from your creative talent is a collective responsibility because you can’t get good work from a bad brief.
The creative output can only be as good as your brief
Joe Otin
CEO of The Collective digital ad agency, Board Member of WWF-Kenya, Chairman of the Advertising Standards Board of Kenya, Rotary International Representative to UN Environment, and Past District Governor of Rotary District 9212 in the Horn of Africa.
3 ways to better understand your consumers
In my induction into advertising I was instructed to get into people’s minds as a matter of habit
Planning a presidents installation is a metaphor for inspired leadership
Preparations that add dignity and decorum to the proper transfer of authority from one club president to another should be both enjoyable and fulfilling.
Positive corporate culture starts with correct thinking
If the primary value for a hospital’s emergency unit is Speed, and that for a bank is Trust, then what should the core value of an interactive advertising agency be?
End of polio shows how you can translate belief into action
October 24 is World Polio Day when we celebrate the birthday of the Jonas Salk the inventor of the polio vaccine and reaffirm our commitment to ending polio.
Rotary UN Day meets needs of various market segments
November 10th 2018 was a big day for Africa because Rotary and the UN came together celebrate its youth.
