Author Archives

Joe Otin

CEO of The Collective digital ad agency, Board Member of WWF-Kenya, Chairman of the Advertising Standards Board of Kenya, Rotary International Representative to UN Environment, and Past District Governor of Rotary District 9212 in the Horn of Africa.

The creative output can only be as good as your brief

Getting consistent quality of work from your creative talent is a collective responsibility because you can’t get good work from a bad brief.