Author Archives

Joe Otin

CEO of The Collective digital ad agency, Board Member of WWF-Kenya, Chairman of the Advertising Standards Board of Kenya, Rotary International Representative to UN Environment, and Past District Governor of Rotary District 9212 in the Horn of Africa.

The bad boy image flys in the face of convention

Everybody would like to know how to write the type of thrilling content that pulls the heartstrings of their customers.