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Waithera Kabiru Membo, aka the Digital Diva is a Digital Strategist with a passion for storytelling through content creation. She is the Digital Lead on Coke Studio Africa, and for the last 5 years she has marketed Coca-Cola brands online in over 10 countries in Africa. Waithera is an aspiring blogger and farmer, and a cancer survivor and advocate.

Brand influencers only work when they are true to the brand

Working with brand influencers is not easy and it requires a deliberate strategy to leverage on their ability to engage audiences.