Approach networking with the same heightened anticipation that you would the dating game if you wish to enjoy the process and make any success of it.
You’ve got to know people in order to succeed in business and that is why networking is critical.
We wanted PAMRO’s 2018 theme to be bold yet relevant, and to point to a future that understands the true potential of the African economy
Here are three important marketing communication values of our age; the first is as old as time itself, the second is modern and the third is cutting edge
It’s critical to take a long term view when building brands to be sustainably relevant to your entire customer universe.
As we determine the future of media research in Kenya we should prioritise the emerging platforms as we’ve done in the past
The first PAMRO East Africa breakfast forum was held in May and the discussions focused on implementing world-class research
The Abunuwasi Phenomenon helps us understand some of the unspoken issues encountered while doing business in East Africa.
The Abunuwasi Phenomenon in East African culture creates major trust issues that drive up the cost of business
The type of research that you use depends on the size of the opportunity before you and the value that you place on the data.
It is the social nature of human beings that is at the centre of digital marketing and success can be achieved by understanding the principles.
Advertising does not take away individual choice and the various generations think differently about privacy.
Recently Facebook has faced public outrage because certain consultants claim to have used their data to manipulate audiences.
Aspirers are motivated by status and the image of a brand is more important to them than it’s actual performance
Understanding The Explorer market segment could offer your brand in roads into a valuable and fast growing group
Marketing executives will ignore the Resigned Poor at their own peril because they add vital numbers as net receivers of goods and services