Getting consistent quality of work from your creative talent is a collective responsibility because you can’t get good work from a bad brief.
In my induction into advertising I was instructed to get into people’s minds as a matter of habit
If the primary value for a hospital’s emergency unit is Speed, and that for a bank is Trust, then what should the core value of an interactive advertising agency be?
70 percent of the African population is Anglophone, 12 percent Francophone, 10 percent Kiswahili, 10 percent Arabic
In a modern world fully equipped with Google Translate there is no reason not to target a country that has chosen to speak a different European language as a result of their colonial history
One thing that’s caught my attention is the different reasons why executives attend the PAMRO All Africa Media Research Conferences and especially the three types of people who register for the event