Getting consistent quality of work from your creative talent is a collective responsibility because you can’t get good work from a bad brief.… Read More The creative output can only be as good as your brief

In my induction into advertising I was instructed to get into people’s minds as a matter of habit… Read More 3 ways to better understand your consumers

If the primary value for a hospital’s emergency unit is Speed, and that for a bank is Trust, then what should the core value of an interactive advertising agency be?… Read More Positive corporate culture starts with correct thinking

70 percent of the African population is Anglophone, 12 percent Francophone, 10 percent Kiswahili, 10 percent Arabic… Read More Segmenting Africa by colonial history

In a modern world fully equipped with Google Translate there is no reason not to target a country that has chosen to speak a different European language as a result of their colonial history… Read More Language barriers limiting growth across Africa