The Struggling Poor is a significant market segment for mass market brands and those strategies that harness insights into this category work wonders.
Mainstreamers are the largest market segment in any economy and the worlds largest brands have served this group for years.
When promoting brands to Reformers its wise to understand their core motivations and align your marketing messages accordingly.
When selling to the top end of the market it’s important to understand their key motivations and then develop your campaign plan accordingly.
The holy grail of social media are influencers in WhatsApp that advertisers seek to find and work with to promote their brands.
The definitive art movements of advanced civilisations demonstrate why social media content must be more inspired.
There is insight about storytelling from the life of Miles Davis that must be illustrated on various levels and through different fronts.
We can’t do without advertising research and with the right approach we can make it more available to all.
Dale Carnegie in his book ‘How To Make Friends And Influence People’ indicates that if you want people to really like you then encourage them to talk about themselves.
World beaters keep a short list of goals and CMO may borrow a leaf from their play book and focus on these 3 things this year.
The NTSA has been in the news lately for the wrong reasons. They can turn this around by using technology and gamification.
With more people spending more time on their mobile devices there are opportunities to improve our internal communications.
Widespread uptake of E-Commerce is possible by implementing the pillars of the Brand Asset Valuator model
Recent history has shown that a healthy trust threshold is critical to the success of E-Commerce, but the infrastructure also has to be ready to seize the day.
In a modern world we judge the organization by the same values that we judge the individual and therefore it’s important to develop a positive brand character for long term success.
NGOs in Africa face several problems but they must build relevance, relationships and reputation if they intend to have long term impact.