Among top advertisers its common to find inconsistent messages across various touchpoints which weakens brand positioning.
Strong brands have one voice across customer touchpoints
The importance of advocacy in eradicating polio
When Rotary and the Global Polio Eradication Initiative partners eradicate polio, not only will we secure our place in history but we will have saved the lives of billions of children.
If Facebook was a person, who would she be?
Social networks create unique environments that appeal to specific personality types. Brands that aim to drive engagement must understand the nuances.
Social media conversations must be fresh and relevant for impact
David Ogilvy said “your consumer is not a moron, she is your wife,” to remind us that it is real people we are talking to in our advertising. We can apply the same principles in social media conversations for more impact.
Companies can develop future markets and talent through CSR
The great emperors of the past created systems to develop and sustain vast standing armies and in with the same foresight, companies can grow their customer universe and develop their future workforces.
The comedy of Twitter’s 280 character experiment
When Twitter launched 11 years ago it was purely a social network, but over time they have come under pressure to grow it as a media channel. There decision to extend the character limit was met with criticism.
