Category Interactive Advertising

Polls offer TV stations chance to woo viewers

During Kenya’s 2017 general elections the TV stations had an excellent opportunity to deliver a great product and grow their market share. Planning and preparation were key to making it count.

Sam Owori: Using Rotary Moments to recruit new members

Marketing moments have been used to sell products and idea for years, and Rotary Moments borrow heavily from them and the concept of storytelling.

Beat the competition with single-minded advertising

The effective weapon that you have against your competitors is single-minded advertising. Al Reis and Jack Trout in their book ‘Positioning: The Battle for your Mind’, talk about how complex the brain is, and how humans simplify information in this, the worlds first supercomputer.

Presidential debates offer brands chance to reach millions

The presidential debates are expected to be the highest rated content this year and the campaign teams are doing their best to manage the expectations of their candidates.

Regular ads shield firms from rivals, new market trends

Maintaining positive visibility through advertising and PR, with a recency strategy as a minimum, insures companies against the unexpected when a crisis hits or when blindsided by competitors and new market trends. It also helps to keep stakeholders supportive through the hard times.

How company used new solutions to open up old market

When we won a heavy machinery advertising account, we turned to a bag of new tricks to open up an old market and achieved extraordinary results.

Use storytelling in social media to engage your voters

A cursory glance at politicians’ social media profiles tells a sad story but if they applied storytelling methods they could greatly improve their engagement with voters.

Engagement comes from having good content

The 2017 PAMRO conference is destined for Cape Town and the theme is Content Is King, And He Is One Of Us. PAMRO’s President breaks down what that actually means.

Ads that connect with the masses deliver best results

Ads that generate word-of-mouth recommendations tend to deliver the best ROI because 92% of all consumers confirm that recommendations lead them to buy a product or a service

Online advertising can borrow a leaf from radio fragmentation

In the last decade we experience radio audience fragmentation that led to increased engagement and better connections. Online advertising can take a couple of points from this in order to improve the ROI numbers.