Category Interactive Advertising

Use storytelling in social media to engage your voters

A cursory glance at politicians’ social media profiles tells a sad story but if they applied storytelling methods they could greatly improve their engagement with voters.

Engagement comes from having good content

The 2017 PAMRO conference is destined for Cape Town and the theme is Content Is King, And He Is One Of Us. PAMRO’s President breaks down what that actually means.

Ads that connect with the masses deliver best results

Ads that generate word-of-mouth recommendations tend to deliver the best ROI because 92% of all consumers confirm that recommendations lead them to buy a product or a service

Online advertising can borrow a leaf from radio fragmentation

In the last decade we experience radio audience fragmentation that led to increased engagement and better connections. Online advertising can take a couple of points from this in order to improve the ROI numbers.

How firms can increase impact of CSR projects

When Safaricom and Rotary clubs in Kenya agreed to collaborate to deepen their impact on community projects, the Arthur Page Society’s model of activating corporate character and authentic advocacy came to mind.

Promote recycling rather than ban plastic packaging

Banning polythene packaging doesn’t solve the problem of waste management in the long term. A levy charged to the manufacturers of polythene could instead be invested in public education programs, a behavioral change ad campaign and the development of a recycling infrastructure.

Ignore the many red herrings on your social media time line

Ignore those ‘haters’ that continuously appear on your time line and criticise everything you say or share.

Avoid clichés to strengthen your advertising impact

Clichés have creeped into our advertising creative because clients want campaigns delivered yesterday. Is there anything we can do about this?

Digital advertising growth depends on the increase of experts

The growth of interactive advertising depends on awareness of its impact, vivid demonstrations of success and definitive measurement of the results.

Brand influencers only work when they are true to the brand

Working with brand influencers is not easy and it requires a deliberate strategy to leverage on their ability to engage audiences.