Sam Owori: Using marketing moments to promote Rotary in Africa

Marketing moments have been used to sell products and idea for years, and Rotary Moments borrow heavily from them and the concept of storytelling.

Advertisements

What Rotarians can teach others on community work

Advertising and communications expert Joe Otin has been elected to be the District Governor for all Rotary clubs in Kenya, Ethiopia, Eritrea and South Sudan for the year 2019/2020. The District Governor Nominee spoke to the Business Daily about his election and plans.

Branding a multicultural organization depends on universal truths

During the ‘cola wars’ between Coke & Pepsi in the eighties, Pepsi launched a campaign dubbed ‘the choice of a new generation’. Unfortunately when translated to Chinese the same campaign tagline said ‘bring your ancestors back from the dead with Pepsi’. History is full of stories that highlight the challenges international brands face when creating […]

Promoting social causes to the new generation

Last year Caroline Mutoko spoke at a Rotary Conference about engaging the youth in humanitarian service and in her speech she emphasised that ‘what got you here, will not get you there!’ It was a powerful point for any long standing organisation that is looking to the future, and she illustrated that legacy systems tend […]

Leadership reflections

It’s that time of the year when Rotary changes leadership around the globe. As you hand over the instruments of authority to the next leader there is a prefect opportunity to reflect, not just on your goals, but also on your leadership style. In Rotary we are all leaders in some shape or form, all […]

A brief journey through Rotary

“CEO training for free!” That is how my mentor described the role of club president in a Rotary club. I had been selected to be the president of the Rotary Club of Nairobi-East when I was only 29 years old, and I was the youngest president ever to be elected in that club. I naturally […]