District Governor Nominee Designate Acceptance Speech

This speech was presented on the 22nd of April 2017 after the election to serve as District Governor Nominee Designate of Rotary District 9212.… Read More District Governor Nominee Designate Acceptance Speech

Branding a multicultural organization depends on universal truths

During the ‘cola wars’ between Coke & Pepsi in the eighties, Pepsi launched a campaign dubbed ‘the choice of a new generation’. Unfortunately when translated to Chinese the same campaign tagline said ‘bring your ancestors back from the dead with Pepsi’. History is full of stories that highlight the challenges international brands face when creating… Read More Branding a multicultural organization depends on universal truths