‘The customer is king’ is a corporate cliche that emphasises the fact that a company’s direction is ultimately determined by its customers. That is why $40 billion was spent on … Continue Reading C-suite social media engagement teaches us to make more time for our customers
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” said John Wanamaker at the start of the last century. He was a … Continue Reading The costly gap between the corporate vision and marketing goals
Diageo is a company that I greatly respect. They are a leading alcoholic beverage company that has an impressive corporate social responsibility element that isn’t spoken about as far as … Continue Reading Clearly defining your problem leads to better advertising results
Before you start on a marketing journey, it is important to know the extent of your trip.
Technology advancement is like a tsunami; once it begins there is nothing that you can do to stop it. I say this because we have watched the transformation from a … Continue Reading The growth of digital in Kenya
I recently watched a recording of the first ever televised presidential debate in the 1960 elections between Senator John Kennedy and Vice President Richard Nixon, and I was amazed at how … Continue Reading Will Kenyan brands benefit from digital migration?
Audience research has been a long-standing activity in the media and advertising industries. It all began in the 1960s when BBC commissioned the first audience measurement survey, and despite investing … Continue Reading The benefits of audience measurement in a growing advertising market
It’s that time of the year when Rotary changes leadership around the globe. As you hand over the instruments of authority to the next leader there is a prefect opportunity … Continue Reading Leadership reflections
“CEO training for free!” That is how my mentor described the role of club president in a Rotary club. I had been selected to be the president of the Rotary … Continue Reading A brief journey through Rotary
If you took time to think about what you really enjoy about your Rotary club, what are the 3 things that keep you coming back. Could it be supporting each other … Continue Reading Improve Rotary’s brand performance to enhance the public image
This paper was presented by Joe Otin, Media Research & Monitoring Director, Synovate Pan-Africa, at the 2011 PAMRO Conference on August 24th 2011 held in Dakar, Senegal. Media research organizations … Continue Reading Is Africa ready for advertising ROI measurement?