Aspirers are motivated by status and the image of a brand is more important to them than it’s actual performance
Status hungry go-getters are more style than substance
Cutting edge features attract the young in nature
Understanding The Explorer market segment could offer your brand in roads into a valuable and fast growing group
Resigned Poor are net receivers of cash, goods and services
Marketing executives will ignore the Resigned Poor at their own peril because they add vital numbers as net receivers of goods and services
Struggling Poor segment is significant in politics and business
The Struggling Poor is a significant market segment for mass market brands and those strategies that harness insights into this category work wonders.
Successful brands are built on Mainstreamers loyalty
Mainstreamers are the largest market segment in any economy and the worlds largest brands have served this group for years.
Is there any room for idealists in advertising?
When promoting brands to Reformers its wise to understand their core motivations and align your marketing messages accordingly.
Joe Otin 