Probability of success without research is nil
The type of research that you use depends on the size of the opportunity before you and the value that you place on the data. Continue reading Probability of success without research is nil
Our extraordinary role models inspire action
We have a superior pedigree in Rotary passed down to us by exceptional leaders with genuine inspiration. Continue reading Our extraordinary role models inspire action
Brands can’t do all the talking in Social media marketing
It is the social nature of human beings that is at the centre of digital marketing and success can be achieved by understanding the principles. Continue reading Brands can’t do all the talking in Social media marketing
Privacy means different things to the different generations
Advertising does not take away individual choice and the various generations think differently about privacy. Continue reading Privacy means different things to the different generations
Can social media data be used to manipulate the masses?
Recently Facebook has faced public outrage because certain consultants claim to have used their data to manipulate audiences. Continue reading Can social media data be used to manipulate the masses?
Status hungry go-getters are more style than substance
Aspirers are motivated by status and the image of a brand is more important to them than it’s actual performance Continue reading Status hungry go-getters are more style than substance
Joe Otin 