Joe Otin

When selling to the top end of the market it’s important to understand their key motivations and then develop your campaign plan accordingly.

The holy grail of social media are influencers in WhatsApp that advertisers seek to find and work with to promote their brands.

The definitive art movements of advanced civilisations demonstrate why social media content must be more inspired.

There is insight about storytelling from the life of Miles Davis that must be illustrated on various levels and through different fronts.

We can’t do without advertising research and with the right approach we can make it more available to all.

Dale Carnegie in his book ‘How To Make Friends And Influence People’ indicates that if you want people to really like you then encourage them to talk about themselves.