World beaters keep a short list of goals and CMO may borrow a leaf from their play book and focus on these 3 things this year.
CMOs should keep a short list of resolutions
Silence backseat drivers and get back on course
The NTSA has been in the news lately for the wrong reasons. They can turn this around by using technology and gamification.
Improve staff engagement with mobile apps
With more people spending more time on their mobile devices there are opportunities to improve our internal communications.
Rotary initiatives inspired by Constantine the Great
While looking at Rotary’s growth and impact, Constantine the Great offers rare inspiration for a modern world.
Online retailers need customer focus to bridge trust gap
Widespread uptake of E-Commerce is possible by implementing the pillars of the Brand Asset Valuator model
Sustainable profitability depends on good brand character
In a modern world we judge the organization by the same values that we judge the individual and therefore it’s important to develop a positive brand character for long term success.
Joe Otin 