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Joe Otin

Digital Advertising Specialist

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Rotary2 Comments

Go upstream to reverse the effects of river pollution

Rotary14 Comments

Tips for a memorable presidents installation event

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3 values that drive modern marketing campaigns

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Resigned Poor are net receivers of cash, goods and services

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Avoid clichés to strengthen your advertising impact

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Celebrity endorsements are costly but offer good ROI

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Can social media content draw inspiration from the classics?

February 6, 2018June 13, 2020 Joe Otin

The definitive art movements of advanced civilisations demonstrate why social media content must be more inspired. Continue reading Can social media content draw inspiration from the classics?

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Miles Davis sounds a trumpet for storytelling

January 30, 2018June 13, 2020 Joe Otin

There is insight about storytelling from the life of Miles Davis that must be illustrated on various levels and through different fronts. Continue reading Miles Davis sounds a trumpet for storytelling

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Who should pay for advertising research?

January 23, 2018June 13, 2020 Joe Otin

We can’t do without advertising research and with the right approach we can make it more available to all. Continue reading Who should pay for advertising research?

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How to make friends and influence social media users

January 16, 2018June 13, 2020 Joe Otin

Dale Carnegie in his book ‘How To Make Friends And Influence People’ indicates that if you want people to really like you then encourage them to talk about themselves. Continue reading How to make friends and influence social media users

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CMOs should keep a short list of resolutions

January 9, 2018June 13, 2020 Joe Otin

World beaters keep a short list of goals and CMO may borrow a leaf from their play book and focus on these 3 things this year. Continue reading CMOs should keep a short list of resolutions

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Silence backseat drivers and get back on course

December 19, 2017June 13, 2020 Joe Otin

The NTSA has been in the news lately for the wrong reasons. They can turn this around by using technology and gamification. Continue reading Silence backseat drivers and get back on course

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