The definitive art movements of advanced civilisations demonstrate why social media content must be more inspired. Continue reading Can social media content draw inspiration from the classics?

There is insight about storytelling from the life of Miles Davis that must be illustrated on various levels and through different fronts. Continue reading Miles Davis sounds a trumpet for storytelling

We can’t do without advertising research and with the right approach we can make it more available to all. Continue reading Who should pay for advertising research?

Dale Carnegie in his book ‘How To Make Friends And Influence People’ indicates that if you want people to really like you then encourage them to talk about themselves. Continue reading How to make friends and influence social media users

World beaters keep a short list of goals and CMO may borrow a leaf from their play book and focus on these 3 things this year. Continue reading CMOs should keep a short list of resolutions

The NTSA has been in the news lately for the wrong reasons. They can turn this around by using technology and gamification. Continue reading Silence backseat drivers and get back on course