Aspirers are motivated by status and the image of a brand is more important to them than it’s actual performance … Read More Status hungry go-getters are more style than substance

Understanding The Explorer market segment could offer your brand in roads into a valuable and fast growing group… Read More Cutting edge features attract the young in nature

Marketing executives will ignore the Resigned Poor at their own peril because they add vital numbers as net receivers of goods and services… Read More Resigned Poor are net receivers of cash, goods and services

The Struggling Poor is a significant market segment for mass market brands and those strategies that harness insights into this category work wonders.… Read More Struggling Poor segment is significant in politics and business

Mainstreamers are the largest market segment in any economy and the worlds largest brands have served this group for years.… Read More Successful brands are built on Mainstreamers loyalty