Apple has consistently held showcase events every year to demonstrate their latest innovations and new products. These events, and their tech, have however become predictable.
The secret behind Apple’s marketing success; core values
Leverage Kenya’s rich history to attract investors and tourists
The country was able to snatch victory from the jaws of defeat when the positive spin around the bungled elections went global.
Politicians have mastered the art of driving engagement
Political campaigns generate passion through engagement with specific target audiences by addressing their deep seated desire for change.
The distinction between fake news and propaganda is scale
When it comes to budgets, propaganda gets significantly more resources than fake news, and when you compare the two, the purveyors of fake news are bringing a switch blade to a gun fight.
Elections offer stations a chance to capture new audiences
During Kenya’s 2017 general elections the TV stations had an excellent opportunity to deliver a great product and grow their market share. Planning and preparation were key to making it count.
Sam Owori: Using marketing moments to promote Rotary in Africa
Marketing moments have been used to sell products and idea for years, and Rotary Moments borrow heavily from them and the concept of storytelling.
Joe Otin 