Apple has consistently held showcase events every year to demonstrate their latest innovations and new products. These events, and their tech, have however become predictable.
The country was able to snatch victory from the jaws of defeat when the positive spin around the bungled elections went global.
Political campaigns generate passion through engagement with specific target audiences by addressing their deep seated desire for change.
When it comes to budgets, propaganda gets significantly more resources than fake news, and when you compare the two, the purveyors of fake news are bringing a switch blade to a gun fight.
During Kenya’s 2017 general elections the TV stations had an excellent opportunity to deliver a great product and grow their market share. Planning and preparation were key to making it count.
Marketing moments have been used to sell products and idea for years, and Rotary Moments borrow heavily from them and the concept of storytelling.