Working with brand influencers is not easy and it requires a deliberate strategy to leverage on their ability to engage audiences.
This speech was presented on the 22nd of April 2017 after the election to serve as District Governor Nominee Designate of Rotary District 9212.
An increase in brand building activity is required to make local vehicle manufacturing viable in Kenya.
When it comes to brand choices, family and friends have the biggest influence because they form the most meaningful connections on social networks.
As Kenya hosts the IAAF youth championships in July 2017, there are opportunities to boost the countries image.
Local content goes a long way to developing strong engagement among consumers and Habesha Cold Gold captures the hearts and minds of their target audience.
The launch of CBA Loop signifies a leap change in banking sector disruption focused on millennial entrepreneurs.
Getting reliable media data with digital media in mind is the focus of this years PAMRO conference in Cape Town.
This speech was presented to a joint meeting of the Rotary Clubs of Kirinyaga, Embu, Meru, Muranga, Nithi, Nkubu and Nyeri on the 10th of March 2017.
The invention of each media over time delivered new context that required advanced creativity and production techniques to fully take advantage of the opportunities. Snapchat’s IPO symbolizes a new frontier in audience engagement.
