Political campaigns generate passion through engagement with specific target audiences by addressing their deep seated desire for change.

When it comes to budgets, propaganda gets significantly more resources that fake news, and when you compare the two, the purveyors of fake news are bringing a switch blade to a gun fight.

During Kenya’s 2017 general elections the TV stations had an excellent opportunity to deliver a great product and grow their market share. Planning and preparation were key to making it count.

Marketing moments have been used to sell products and idea for years, and Rotary Moments borrow heavily from them and the concept of storytelling.

The effective weapon that you have against your competitors is single-minded advertising. Al Reis and Jack Trout in their book ‘Positioning: The Battle for your Mind’, talk about how complex the brain is, and how humans simplify information in this, the worlds first supercomputer.