Rotary UN Day meets needs of various market segments
November 10th 2018 was a big day for Africa because Rotary and the UN came together celebrate its youth.
Elevate your game to grow Rotary
Our goals are within our reach, because we have achieved some of them before, and they are also stretch goals that call for innovative thinking.
Segmenting Africa by colonial history
70 percent of the African population is Anglophone, 12 percent Francophone, 10 percent Kiswahili, 10 percent Arabic
Language barriers limiting growth across Africa
In a modern world fully equipped with Google Translate there is no reason not to target a country that has chosen to speak a different European language as a result of their colonial history
The three types of people who attend PAMRO conference
One thing that’s caught my attention is the different reasons why executives attend the PAMRO All Africa Media Research Conferences and especially the three types of people who register for the event
The volunteer mindset that drives global impact
Rotary is the most respected volunteer organisation globally because its members continue to dream big and bring their best to the table
The bad boy image flys in the face of convention
Everybody would like to know how to write the type of thrilling content that pulls the heartstrings of their customers.
Thinking patterns of award winning ads revealed
Mindscapes is an organisation that is able to define the thinking patterns behind the top ads and they’ve constructed a training program to aid the efforts of creative teams.
Your network is a very useful source of data
When Gaston Glock created the famous pistol named after him, his primary source of information came through analog means.
PAMRO conference offers excellent networking opportunities
The excellent mix of delegates has resulted in an evolution of the content, style and presentation which is now more relevant to wider audiences with diverse interests.
End of polio shows how you can translate belief into action
Rotary’s evangelical role is aimed at getting the world to sing from the same hymn sheet because the biggest funds are raised from countries that haven’t seen polio for decades
Networking and dating have a lot in common
Approach networking with the same heightened anticipation that you would the dating game if you wish to enjoy the process and make any success of it.
Success in networking starts by showing up
You’ve got to know people in order to succeed in business and that is why networking is critical.
A billion Africans and the billion dollar question
We wanted PAMRO’s 2018 theme to be bold yet relevant, and to point to a future that understands the true potential of the African economy
3 values that drive modern marketing campaigns
Here are three important marketing communication values of our age; the first is as old as time itself, the second is modern and the third is cutting edge
Focus on structure and strategy when building brands
It’s critical to take a long term view when building brands to be sustainably relevant to your entire customer universe.
