Mergers and acquisitions (M&A) are a natural part of civilization and throughout history the greatest empires have been created from a combination of communities, resources and cultures for the greater good, whether it was achieved peacefully or through war. Its no surprise, however, that over the years we have seen the same empires crumble and… Read More 2017 may just be the year of mergers and acquisitions
Common wisdom states that in the average WhatsApp group 1 out of every 5 people is a joker, which is a relatively high proportion because even a deck of cards has only 2 jokers in a pack of 54. Our interests are however around the number of influencers in each WhatsApp group and their power… Read More Good news for advertisers in the internet penetration numbers
Currently, online media is only second to radio in audience reach thanks largely to established mobile telephony and data networks across the country. The possibility of internet access surpassing radio’s reach is around the corner due to the impressive developments in the solar energy field that make electricity affordable for low income homes that have… Read More Solar power is the key to universal internet access
I was watching Mozambique television while waiting in the hotel lobby of the Polana Serena Hotel in Maputo some time ago, and couldn’t help to notice how enjoyable the advertising was. Being in the audience research field at the time, I also observed the other viewers around me consisting of the guests and staff who… Read More Counties without a communications plan are at the mercy of the media
The 2016 award seasons is over. The APAs (Association of Practitioners in Advertising), the MSK (Marketing Society of Kenya) Gala Awards, and the PRSK (Public Relations Society of Kenya) Awards for Excellence were all held in Nairobi over the last month. I’d like to dedicate this moment to the winners, those who put their best… Read More 5 things you need to win communications industry awards
Joe Otin 