Before you start on a marketing journey, it is important to know the extent of your trip.
Technology advancement is like a tsunami; once it begins there is nothing that you can do to stop it. I say this because we have watched the transformation from a controlled media […]
I recently watched a recording of the first ever televised presidential debate in the 1960 elections between Senator John Kennedy and Vice President Richard Nixon, and I was amazed at how that type […]
Audience research has been a long-standing activity in the media and advertising industries. It all began in the 1960s when BBC commissioned the first audience measurement survey, and despite investing in it, […]
It’s that time of the year when Rotary changes leadership around the globe. As you hand over the instruments of authority to the next leader there is a prefect opportunity to reflect, […]
“CEO training for free!” That is how my mentor described the role of club president in a Rotary club. I had been selected to be the president of the Rotary Club of […]