The first PAMRO East Africa breakfast forum was held in May and the discussions focused on implementing world-class research
The Abunuwasi Phenomenon helps us understand some of the unspoken issues encountered while doing business in East Africa.
The Abunuwasi Phenomenon in East African culture creates major trust issues that drive up the cost of business
The type of research that you use depends on the size of the opportunity before you and the value that you place on the data.
We have a superior pedigree in Rotary passed down to us by exceptional leaders with genuine inspiration.
It is the social nature of human beings that is at the centre of digital marketing and success can be achieved by understanding the principles.
Advertising does not take away individual choice and the various generations think differently about privacy.
Recently Facebook has faced public outrage because certain consultants claim to have used their data to manipulate audiences.
Aspirers are motivated by status and the image of a brand is more important to them than it’s actual performance
Understanding The Explorer market segment could offer your brand in roads into a valuable and fast growing group
The Struggling Poor is a significant market segment for mass market brands and those strategies that harness insights into this category work wonders.
Mainstreamers are the largest market segment in any economy and the worlds largest brands have served this group for years.
When promoting brands to Reformers its wise to understand their core motivations and align your marketing messages accordingly.
When selling to the top end of the market it’s important to understand their key motivations and then develop your campaign plan accordingly.
The holy grail of social media are influencers in WhatsApp that advertisers seek to find and work with to promote their brands.
The definitive art movements of advanced civilisations demonstrate why social media content must be more inspired.