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It is the social nature of human beings that is at the centre of digital marketing and success can be achieved by understanding the principles.
Advertising does not take away individual choice and the various generations think differently about privacy.
Recently Facebook has faced public outrage because certain consultants claim to have used their data to manipulate audiences.
Aspirers are motivated by status and the image of a brand is more important to them than it’s actual performance
Understanding The Explorer market segment could offer your brand in roads into a valuable and fast growing group
Marketing executives will ignore the Resigned Poor at their own peril because they add vital numbers as net receivers of goods and services
The Struggling Poor is a significant market segment for mass market brands and those strategies that harness insights into this category work wonders.
Mainstreamers are the largest market segment in any economy and the worlds largest brands have served this group for years.
When promoting brands to Reformers its wise to understand their core motivations and align your marketing messages accordingly.