If we take some lessons from the late Sam Owori we can effect a turnaround, grow our membership and have sustainable impact in the communities that we serve. … Read More Driving a turnaround in your Rotary club
You’ve got to get your customer service team to think long term and consider the lifetime value of each customer.… Read More Hire customer service agents with emotional intelligence
Science has proven to us that the human mind is built for challenge and that if a creative and brilliant mind is not stimulated then it soon becomes bored and can easily turn on itself.… Read More Is it possible to motivate overachievers?
Once an emotional connection has been established between a brand and its consumers then line extension can only dilute its meaning in the market. … Read More Line extension into unrelated categories dilutes a brand
Some business leaders look at the logo as an extension of their egos and thus making the logo bigger satisfies their vanity.… Read More Don’t make the logo bigger, make it more definitive