Joe Otin

Digital Advertising Specialist | Media Research Analyst

Tuesday, January 19th, 2021|
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TV and internet ratings to rise with social distancing

By Joe Otin on June 20, 2020 • ( Leave a comment )

Hire customer service agents with emotional intelligence

By Joe Otin on June 19, 2019 • ( Leave a comment )

Line extension into unrelated categories dilutes a brand

By Joe Otin on May 20, 2019 • ( Leave a comment )

Don’t make the logo bigger, make it more definitive

By Joe Otin on May 13, 2019 • ( Leave a comment )

The creative output can only be as good as your brief

By Joe Otin on May 6, 2019 • ( Leave a comment )

3 ways to better understand your consumers

By Joe Otin on April 29, 2019 • ( Leave a comment )

Networking and dating have a lot in common

By Joe Otin on October 20, 2018 • ( 4 Comments )

Approach networking with the same heightened anticipation that you would the dating game if you wish to enjoy the process and make any success of it.

Success in networking starts by showing up

By Joe Otin on October 14, 2018 • ( Leave a comment )

You’ve got to know people in order to succeed in business and that is why networking is critical.

A billion Africans and the billion dollar question

By Joe Otin on August 15, 2018 • ( Leave a comment )

We wanted PAMRO’s 2018 theme to be bold yet relevant, and to point to a future that understands the true potential of the African economy

3 values that drive modern marketing campaigns

By Joe Otin on August 8, 2018 • ( Leave a comment )

Here are three important marketing communication values of our age; the first is as old as time itself, the second is modern and the third is cutting edge

Focus on structure and strategy when building brands

By Joe Otin on June 5, 2018 • ( Leave a comment )

It’s critical to take a long term view when building brands to be sustainably relevant to your entire customer universe.

World-class audience measurement is within reach

By Joe Otin on May 22, 2018 • ( Leave a comment )

The first PAMRO East Africa breakfast forum was held in May and the discussions focused on implementing world-class research

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About

Joe is the CEO of The Collective, a digital advertising agency, a board member of WWF- Kenya, a director of Homeboyz Entertainment PLC, the Chairman of the Advertising Standards Board of Kenya, and the Rotary International Representative to UN Environment Programme.

Links

  • The Collective – Digital Ad Agency
  • Rotary International
  • Rotary District 9212
  • The Timeline – Newsletter of Rotary District 9212

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