Approach networking with the same heightened anticipation that you would the dating game if you wish to enjoy the process and make any success of it.
Networking and dating have a lot in common
Success in networking starts by showing up
You’ve got to know people in order to succeed in business and that is why networking is critical.
A billion Africans and the billion dollar question
We wanted PAMRO’s 2018 theme to be bold yet relevant, and to point to a future that understands the true potential of the African economy
3 values that drive modern marketing campaigns
Here are three important marketing communication values of our age; the first is as old as time itself, the second is modern and the third is cutting edge
Focus on structure and strategy when building brands
It’s critical to take a long term view when building brands to be sustainably relevant to your entire customer universe.
World-class audience measurement is within reach
The first PAMRO East Africa breakfast forum was held in May and the discussions focused on implementing world-class research
