Ads that generate word-of-mouth recommendations tend to deliver the best ROI because 92% of all consumers confirm that recommendations lead them to buy a product or a service Continue reading Ads that generate word-of-mouth recommendations deliver the best results
An increase in brand building activity is required to make local vehicle manufacturing viable in Kenya. Continue reading Local production and advertising can change the fortunes of the automotive industry
As Kenya hosts the IAAF youth championships in July 2017, there are opportunities to boost the countries image. Continue reading The IAAF youth championships offers an opportunity to promote Nairobi
Local content goes a long way to developing strong engagement among consumers and Habesha Cold Gold captures the hearts and minds of their target audience. Continue reading Creating resonating local content leads to brand growth
Getting reliable media data with digital media in mind is the focus of this years PAMRO conference in Cape Town. Continue reading Media research should focus on content and engagement over reach
The invention of each media over time delivered new context that required advanced creativity and production techniques to fully take advantage of the opportunities. Snapchat’s IPO symbolizes a new frontier in audience engagement. Continue reading The changing face of advertising in the rise of social networks
Joe Otin 