Position Kenya to boost foreign exchange earnings
A country can be competitively positioned by building upon the unique and hard to replicate attributes. Continue reading Position Kenya to boost foreign exchange earnings
Tag: Advertising
True brand building is needed to win a price war
Bold advertising builds brands that can withstand price wars and it takes a single minded approach to create great campaigns. Continue reading True brand building is needed to win a price war
Use advertising in the War on Drugs to reduce demand
In the 80’s and 90’s Nancy Regan championed the Just Say No campaign from insights gathered over the years. Kenyan authorities can borrow a leaf from her efforts. Continue reading Use advertising in the War on Drugs to reduce demand
Celebrity endorsements are costly but offer good ROI
One of the things about highly competitive market segments is that brands tend to use the concept of ‘monkey see, monkey do’, in that they follow similar strategies for visibility, brand appeal and sales. The incremental one percent in advertising … Continue reading Celebrity endorsements are costly but offer good ROI
Branding a multicultural organization depends on universal truths
During the ‘cola wars’ between Coke & Pepsi in the eighties, Pepsi launched a campaign dubbed ‘the choice of a new generation’. Unfortunately when translated to Chinese the same campaign tagline said ‘bring your ancestors back from the dead with … Continue reading Branding a multicultural organization depends on universal truths
Brand ambassadors need more than words to promote Nairobi
Congratulations to you because your city has been ranked the third best city to visit in 2017 by the British travel publisher Rough Guides. Coming after Paris, France and Isfahan, Iran, the report mentions our greatly endangered Nairobi National Park … Continue reading Brand ambassadors need more than words to promote Nairobi
Joe Otin 