Sports & entertainment sectors provide opportunities for entrepreneurs

In Michael Jordan’s heydays he didn’t only bring pride to the City of Chicago, but he also brought money; watching Jordan play for the Chicago Bulls was one of the City’s main attractions. Today he is one of the wealthiest celebrities worth $1.14 billion, and as a self made athlete he set a great example… Read More Sports & entertainment sectors provide opportunities for entrepreneurs

The shift from mediocrity to excellence requires a determined effort

The truth that we find inspiration from the go-getters around us is captured in the popular saying ‘You can’t soar like an eagle if you hang out with chickens!’ With the marketing communications sector’s awards season on the horizon, its time to ask ourselves, once again, whether it really matters and if winning awards is… Read More The shift from mediocrity to excellence requires a determined effort

Reluctance to share data hinders advertising ROI measurement

I’ve worked with many companies that measure the outcomes of marketing activities for measurement’s sake; tick the box and duly report that the exercise is complete. When I was in research, this not only saddened me, but it also threatened the future of our services because soon enough our data would be deemed to have… Read More Reluctance to share data hinders advertising ROI measurement